商标代理与诉讼

当国际知名计算机及周边产品品牌 “MECER” 在国内面临商标被撤销的危机，标程团队以雷霆之势上演 “极限救援”，用专业与速度守护品牌十五年市场耕耘！

“MECER” 作为在欧洲市场久负盛名的品牌，却在 2020 年遭遇 “滑铁卢”。某公司以 “连续三年不使用” 为由发起商标撤销申请，由于权利人是法国友人，对中国商标举证规则缺乏了解，仓促应对之下，痛失商标专用权。眼看苦心经营的中国市场即将付之东流，一场与时间赛跑的维权之战悄然打响。

在撤三复审截止日前 48 小时，标程团队临危受命。面对近乎 “不可能完成的任务”，团队迅速启动应急机制：奔赴生产一线收集委托加工合同，锁定产品实物留存关键证据；深挖欧洲市场宣传资料，构建品牌使用脉络。然而，专业的敏锐度让团队发现，现有证据存在严重短板—证据链断裂、使用时效模糊、商标应用不规范等问题如同一颗颗 “定时炸弹”。

标程团队打破常规维权思路，创造性地提出 “攻防结合” 双轨策略：一方面，在撤销复审程序中据理力争，以扎实的证据材料和严谨的法律逻辑向审查机构证明商标使用的真实性与持续性；另一方面，同步启动 “MECER” 商标补充申请程序，填补证据缺口，构建全新的权利保障体系。

这场争分夺秒的战役中，标程团队凭借深厚的专业积淀、高效的执行能力和创新的维权思维，最终扭转乾坤！不仅成功保住 “MECER” 商标，更守护了企业在中国市场十五年的品牌价值与商业版图。

商标是企业的无形资产，是市场竞争的核心武器。面对商标撤三危机，每一秒的迟疑都可能造成无法挽回的损失！标程团队以实战案例证明：专业的商标代理维护，不仅是证据的收集，更是策略的博弈、价值的守护。无论您是国际品牌还是本土企业，标程团队 24 小时待命，为您的商标权益保驾护航，让侵权者无处遁形，让品牌价值永续传承！

InnoWit IP's Triumph: Saving the MECER Trademark in China

When the renowned international computer and peripherals brand “MECER” faced the looming threat of trademark cancellation in China, the InnoWit IP team launched a high-stakes rescue mission. With unparalleled expertise and urgency, we safeguarded the brand’s 15-year market legacy.

The Crisis Unfolds

A stalwart in the European market, MECER encountered a major setback in 2020. A Chinese company filed a petition to cancel the trademark, citing “non-use for three consecutive years.” As a French-owned brand unfamiliar with China’s complex trademark regulations, MECER’s initial response was ill-prepared, resulting in the loss of its trademark rights. With its hard-earned Chinese market at risk, a race against time began.

InnoWit IP’s Emergency Intervention

Just 48 hours before the deadline for cancellation review, InnoWit IP stepped in. Confronted with seemingly insurmountable odds, our team immediately activated an emergency response:

On-the-ground Investigation: We rushed to manufacturing sites, securing crucial evidence like OEM contracts and product samples.

Global Evidence Sourcing: Our experts scoured European marketing materials to reconstruct the brand’s usage history.

However, our thorough analysis revealed critical flaws—gaps in the evidence chain, unclear timestamps, and non-compliant trademark usage—threatening the case’s success.

Innovative Two-Pronged Strategy

InnoWit IP devised a groundbreaking dual approach:

Defensive Appeal: In the cancellation review, we presented a meticulously curated dossier, leveraging legal acumen to prove continuous and legitimate use of the MECER trademark.

Offensive Application: Simultaneously, we filed a new trademark application for “MECER,” shoring up the brand’s protection and bridging evidentiary gaps.

A Victory for Global Brands

Through our deep legal expertise, rapid execution, and innovative strategies, InnoWit IP achieved a remarkable turnaround. Not only did we reinstate the MECER trademark, but we also preserved its 15-year brand equity and market presence in China.

Trademarks are a company’s most valuable assets, and every second counts in protecting them. InnoWit IP’s proven track record underscores our commitment: trademark protection demands more than evidence collection—it requires strategic brilliance and unwavering dedication. Whether you’re a global giant or a local enterprise, InnoWit IP stands ready 24/7 to defend your intellectual property, deter infringers, and ensure your brand’s enduring success.